The creative force behind Toronto Delivers is Defining a World Class City. This definition seems to have a lot of caveats. The anonymous review style of things as varied as coffee shops, opticians, and fetish flea markets grace the pages of this website. As far as customer reviews go, they are very much to the point. I think they are probably quite valuable to the enterprises that receive the attention, if the can take a hint…and in some cases a joke or two.

I have never lived in Toronto, but I have had a handful of memorable visits. I am going to continue through the older posts to see if any of my haunts get a mention. I think the reason that these reviews ring so true is because the writers occupy a demographic and social scene that is not normally associated with the mystery shopping style. They are educated urban and cool. I am going to point some of my Toronto blogger friends towards this site tonight.

The authors are interested in being hired by any area retailer or service that would be interested in having this sort of write-up for their business. If I was in business in TO, I might hire them to write about my competition.